Simon Sinek is an unshakable optimist. He teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Simon is leading a movement to inspire people to do the things that inspire them. A trained ethnographer, he is the author of two books: the bestselling Start With Why: How Great Leaders Inspire Everyone to Take Action and Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. He is best known for popularizing the concept of Why and for the talk he gave on the subject on TED.com.